About
Why we built SheGrows
Most financial advice was built when women were not expected to manage money. That has changed. The advice has not.
The Story
From inside the system, looking out.
SheGrows began when I realised that financial independence cannot be outsourced.
Navigating divorce while raising two children, I understood — viscerally — that taking full ownership of my financial reality required more than just access. It required agency, structure, and the confidence to stand on my own. None of these were being offered to women like me.
I had spent over a decade in private banking, specialising in investment risk and investor protection. I knew how financial systems operate from the inside. I sat in the rooms where products are designed, governed, and distributed. I learned how regulation works, how portfolios are built, how risk is measured.
I also learned, slowly and then all at once, who these systems serve well and who they merely tolerate.
Women are tolerated. Sometimes welcomed. Rarely served.
The clients we served best were men. The clients we underserved — sometimes badly — were women. Not because anyone meant harm. Because the products, the questions, and the assumptions were all built around a financial life that wasn't theirs.
I started SheGrows because I couldn't keep watching.
What SheGrows Is
An association building a platform.
SheGrows Switzerland is a registered association d'éducation financière in Geneva. The association builds an educational platform — software designed to help women understand their financial reality, see their options clearly, and make informed decisions.
We are not a financial advisor. We do not manage your money. The decisions remain yours. The clarity is what we provide.
When the platform launches, investment options will be offered through licensed regulated brokerage partners. SheGrows surfaces the options with full context — what each is, how it works, what it costs, who it serves well, what the worst-case outcome looks like. The actual investment transaction happens with a partner who is licensed to perform it. This separation is by design. It protects you legally. It protects SheGrows legally. And it preserves the integrity of the educational mission.
The association structure reflects what we believe at a deeper level: SheGrows is a community as much as it is software. Members are participants, not just customers. Profit is not the only motive that matters here.
What Makes It Different
Built around how women actually live.
Most financial products were designed for a life that was never ours. Stable male earner, lifelong career, retirement at 65, inheritance from parents in your fifties. The model was built. It worked for some. It was retrofitted for women, badly.
SheGrows starts from four facts about women's actual financial lives.
Women earn less, on average, across most fields.
SheGrows treats your income not as fixed, but as your most important variable. The Earning Power Index shows you what you could earn elsewhere, what skills move the needle, and how to negotiate.
Women save more cautiously, often holding cash too long.
The Gold Multiplier shows you the cost of sleeping gold — cash that loses value to inflation every month. It surfaces three real options, with full context, so you can choose what fits you.
Women live longer.
The Future Self Portrait projects you to 65, 75, 85 — honestly. A retirement plan built around your actual lifespan, not a generic male lifespan from 1960s actuarial tables.
Women inherit later in life and partner later.
SheGrows assumes you build your wealth from your own earnings, on your own timeline. Inheritance, partnership, and family money are bonuses if they come, not pillars of your plan.
Around these four facts we built the 7 Laws of Gold — 4,000-year-old wealth wisdom from The Richest Man in Babylon, made personal, made software, made yours.
Each law is a feature. Each feature applies to your life.
Where We Are
Today, and what comes next.
The website you are reading is Phase 1 of SheGrows. It exists to gather the women who will become the founding members of the platform.
The platform itself launches Q4 2026.When it opens, founding members from the waitlist enter first — with the full Babylon framework alive in software, the conversational AI Sovereign Profile, the Gold Multiplier with regulated investment partners, and the full 7-pillar dashboard.
Founding members receive 50% off their first year. They will help shape the platform before it reaches the wider public. Their stories will join Marie's as real journeys we share.
In 2027, the mobile applications launch. In 2028, expansion to North America and francophone Africa.
This is a long arc. We are building it carefully.
Join Us
The keys are yours.
Claim them.
Founding members shape what SheGrows becomes. Your first Babylon Letter arrives the moment you join.
Claim Your Founder Spot